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Organic and Non-GMO foods – Truth VS Hype

Organic and Non-GMO foods – Truth VS Hype

Urban Indians are increasingly getting into the habit of getting healthy. Rightly so, as India is expected to be home to 1 billion lifestyle disease incidents – one of the largest in the world. Guess what? 90 Million Indians are Health Conscious Individuals (HCI) and the number is expected to rise to 130 Million HCIs by 2022. As we strive to be confident about our holistic health, it’s not surprising for us to ask relevant questions on healthy consumption, including food labels like organic, naturally fortified, non-GMO, and ethically sourced. With the abundance of misinformation and myths in the market, we could be misled and manipulated on what we consume. Read along to differentiate the truth from the hype and make the most informed food choices.



The No.1 claim of the organic label is that it’s pesticide-free. This is a broad misconception. Organic farmers do use herbicides and pesticides that are natural and not synthetic or artificial. However, everything natural may not necessarily mean safe and healthy. Natural herbicides are safer than their synthetic peers only when within the permissible toxicity levels. Besides, organic and nutritious don’t go hand in hand either.


100% safe?

If you purchase your fruits and veggies from ‘purely organic farms’ that use natural pesticides to the bare minimum, it doesn’t necessarily ensure that the produce is pathogen-free. Organic produce tends to be more contaminated with potential microbial agents that tag along with manure, running a higher risk of fecal contamination.  If these pathogenic agents are in higher proportions, it could jeopardize your health thereby doing more harm than good. It, therefore, becomes important to know and trust the source of the produce – the organic farmer himself. It’s a great idea to understand his conventional farming techniques and the frequency of pesticide usage to be 100% sure of what you eat. Catch up with our Farmers of Indusfresh to know how we bring the safest produce to your table.


Higher nutritional value?

Hate to break this to you that there is no scientific evidence proving the nutritional upsides of organic produce. Scientists cannot derive conclusive evidence basis the present-day results and literature. One may splurge on produce that’s ‘labeled’ as a highly nutritious luxury item. What scientists and nutritionists do confirm is that - one can increase nutritional intake by simply incorporating a variety of fruits and veggies and increasing its volume in one’s diet instead of eating organic ones.





Pro ‘non-GMO’ consumers passionately believe in consuming environment-conscious produce. However, organic farmers use protein from soil bacteria as an organic herbicide for crops all year long.  Surprisingly, the same protein when encoded in a crop’s gene could intrinsically boost plant immunity and reduce toxin seepage into the farm’s soil and water. Additionally, a study reports that organic farms produce 50% lesser than conventional farms. This means lesser food per unit of land. While organic farms prove ideal for small scale niche produce, large scale organic production is bound to have a huge ecological impact along with increased global hunger and malnutrition. Check out IndusFresh’s farming practices that ensure ethical and sustainable produce.


So what’s the bottom line? Rely on local and seasonal farm produce – whether organic or not. You’ll discover that the product is not only fresher and healthier but also competitively priced and ecologically responsible. Local producers will be more than happy to answer your queries too. What’s best? You’ll be allowing home-grown businesses an opportunity to flourish! 

 Feel like sharing your feedback? Hit us up at customerfirst@indusfresh.com